SCORE Class -- Google Analytics on February 16th

Stacey McCormack

Presented by:  Stacey McCormack
Cost: $10 per registration
Where: Online Live Webinar
Click here to register 

Do you know what’s working and what’s not on your website? Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.

In this workshop we’ll review the most important metrics to help you create a healthy, ongoing SEO strategy and build your Google authority:

  • Traffic Channel: Organic, Referral, Direct, Paid, Social, Email
  • Traffic Source
  • Social Media channel
  • Geography: City, State, Country
  • Blog readership; most popular topics
  • Most viewed pages
  • Organic Keywords
  • On-site Search terms
  • Product views
  • Devices: Desktop, tablet, mobile
  • Number Session per user
  • Average session duration
  • Average pages per session
  • Exit pages
  • Bounce rate

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business.  A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.

Important:  You will receive the Zoom Webinar link at the email address you use to register. If you do not receive a confirmation email, please check spam and junk folders of your inbox and contact us at scorepdx@scorevolunteer.org.

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